The holiday season is here! And what better way to drive business than with a Thanksgiving-themed marketing campaign? But just because it’s the holidays doesn’t mean you should blow your budget on promotions. Here are five budget-friendly Thanksgiving marketing ideas to promote your business while keeping your wallet happy.
Use templates to design high-quality posters
Every good marketing campaign needs amazing graphics. But hiring a professional graphic designer isn’t always in the budget. However, there are plenty of free Thanksgiving poster templates available online to help you make professional-level graphics without needing a professional-level budget.
Templates are a great way to make graphics for just about any marketing campaign quickly and without breaking your budget. Simply browse the available Thanksgiving poster templates on a website like PosterMyWall, choose the one that best fits your business, and customize the information using the easy drag-and-drop editor. Then, download the file, and you’re ready to promote your business!
Once you have the files, you can either print them out and hang them around town like posters are meant to be shared, or you can save the file and upload it to your website or various social media platforms. It has never been easier (or cheaper) to design professional graphics for your Thanksgiving marketing campaigns.
Start an email marketing campaign
In the age of websites and social media, you might think old-fashioned emails are obsolete. But nothing could be farther from the truth! In fact, the average email marketing campaign generates an incredible $36 for every $1 spent. Talk about cost effective!
The trick to any successful email marketing campaign is to write a great subject line, use an interesting email layout, and to write specifically to your audience. For your Thanksgiving promotions, you could even use the posters you created as email graphics to really get the most out of your marketing budget.
Most email marketing campaigns are managed through a dedicated email marketing platform, but you can easily run your campaigns on a budget through your regular business email program. It might just take a little while to populate all those email addresses.
Decorate your store
People visit businesses all the time during the Christmas season to see the amazing decorations. Why not use the same strategy for Thanksgiving? Decorating your store location can draw people in off the street just to feel the festivities for themselves.
You don’t have to go all-out with the decorations. There are plenty of budget-friendly decoration ideas, like cutting out paper fall leaves, hanging Thanksgiving-themed posters around the store, or even just adding a few apples or pumpkins to the décor.
Many businesses in 2023 don’t have a physical location. But that’s okay! It’s even easier and more cost-effective to decorate your “virtual store.” When Thanksgiving rolls around, change some of the graphics and banners on your website to match the holiday. Updating website graphics doesn’t cost anything but your time, but the changes are enough to catch the attention of anyone who visits your page, making it a great marketing strategy that won’t break your budget.
Host a Thanksgiving-themed contest
Nobody can resist a good contest. This Thanksgiving, get more attention on your business by hosting a fun contest or giveaway.
For example, ask your followers on social media to post a creative Thanksgiving-themed picture using one of your products and tag your business in the caption. Whoever posts the best picture wins a prize.
Yes, you’ll have to supply a prize. But contests are an effective way to reach a wider audience. Not only will your followers want to get in on the action, but they’ll also likely share your post with their friends, causing them to want to participate, too! It’s a great way to get more people to see and engage with your posts online.
Make plenty of social media posts
Social media is free. How can you get more budget-friendly than that!? As the Thanksgiving season approaches, start making plenty of graphics and posts centered around the holiday.
For example, you could share some of your favorite Thanksgiving recipes, some history about the holiday, or just some of your products with Thanksgiving-themed backgrounds.
There’s a lot of content uploaded to social media every day, and you want to stand out. Use only high-quality graphics (like the posters you made) and post regularly to keep your brand top of mind. The Thanksgiving holiday season is the perfect time to add some festive content to your social media feed.
Celebrate Thanksgiving with cost-effective marketing
Marketing is an essential part of running a business, but it doesn’t have to break your budget. There are plenty of budget-friendly marketing strategies you can employ this Thanksgiving. Start by making some incredible Thanksgiving graphics and posters, start an email marketing campaign, decorate your store and website, host a Thanksgiving-themed contest, and make plenty of social media posts.
When all your marketing efforts work together, your company will enjoy a Thanksgiving feast of new business without breaking your budget.
