Due to the pandemic and its effects, the hospitality industry has undergone many changes. Those changes forced hotels to start adjusting their operations to keep up:
- Some were forced to hire more workers to enhance cleaning frequency,
- Others were forced to close down buffets and serve prepacked food,
- And some were even forced to remove superfluous items like decorative pillows and magazines to limit the number of high-touch items.
Of course, one change every hotel has been forced to come to grips with is the industry-wide adoption of hospitality technology. Bookings, guest communication, and even staff management had to be modernized for hotels to comply with COVID-19 regulations.
Now that the pandemic is a thing of the past, many hotel owners are discovering some new. Technology can help them streamline operations, beat competitors, and get a big piece of the $4.7 trillion pie that is the global hospitality industry.
5 Ways to Digitize Hotel Operations
While some people prefer to do things the old way, there’s no denying that technology can unlock several benefits for your hotel. Improved staff-guest communication, streamlined internal operations, and enhanced overall guest experience are just a few of the advantages technology provides hotel owners and managers.
Let’s look at five ways to digitize your hotel operations and take your business to the next level.
1. Mobile Check-In: Convenience at Your Fingertips
Long queues at the reception desk may be the bane of your guest’s existence. Some people don’t like waiting more than 120 seconds to check-in. However, with mobile check-ins, they no longer have to worry about spending too much time waiting to talk to the front desk. Using their phones, guests can check into their rooms quickly and efficiently. That not only reduces physical contact but also enhances convenience, allowing guests to start their stay right away.
2. Personalized Service through Guest Preferences
Digital hotels maintain online databases of guest preferences, empowering hoteliers to deliver personalized experiences. From room temperature to pillow preferences, hotels can cater to individual needs, ensuring a warm and welcoming stay. By leveraging this technology, hotels can create a sense of familiarity and make each guest feel valued.
3. The Era of Digital Keys
Traditional room keys have been around forever. Room cards have also been there for decades. Sure, there’s nothing wrong with keys and cards, but from 15% to 20% of hotel guests lose room keys during their stay. Modern hotels offer their guests the convenience of digital keys on their smartphones. That eliminates the hassle of physical key management and enables seamless access to rooms.
4. Enhanced Communication through Messaging Apps
Digital hotels facilitate direct communication between guests and hotel staff through messaging apps or chatbots. This convenient feature enables guests to ask questions, make requests, and seek assistance without leaving their rooms. By embracing technology, hotels can deliver prompt and efficient service, ensuring guest satisfaction.
5. Streamlining Staff Communication
Efficient internal communication is essential for good hotel operations. Digital platforms offer a seamless solution, allowing effective communication among staff members. Updates, guest requests, and task management can all be streamlined, ensuring that everyone from the hotel manager to the room service is on the same page.
How HelloShift Can Help Hotels
All of these benefits probably look great. Who doesn’t want to communicate with their housekeepers more easily, allow guests to check in on their own, and have them say what they want out of a hotel? But to enjoy these benefits, you probably need multiple tools, right?
Of course, tools cost money, and if you’re running a small operation, you’re surely not looking to spend a ton of more money on anything, let alone tools you’re not sure you’ll be able to use.
But you don’t need to spend a fortune on dozens of platforms to use these benefits. To help hotels in their digital transformation journey, HelloShift provides an integrated app equipped with tools for managers and staff members.
How hard is it to use? A completely inexperienced user can get accustomed to HelloShift in a few days. The user-friendly platform offers features like housekeeping management, task management, and guest messaging that will help you take your business to the next level.
With HelloShift, you can seamlessly transition to digital operations and improve production.
Embracing Hotel Technology for a Better Future
The hospitality industry has seen a paradigm shift with the rise of digital tools. By incorporating modern solutions into their operations, hotels can revolutionize guest experience, optimize internal processes, and, most importantly, adapt to the new normal.