Advertising on Google definitely gets you a high amount of visibility. What if you could enhance this? PPC ads extension does just this. These extensions allow you to give more information to the customer with improved and larger texts on ads.
What are ad extensions?
Ad extensions are additional pieces of information that can be included with your PPC ads, offering more value to your audience and increasing the chances of capturing their attention. These extensions provide extra space to showcase relevant details about your business, such as phone numbers, site links, location information, reviews, and more. By leveraging ad extensions, you can create a more comprehensive and compelling ad experience for your potential customers.
How to use ad extensions?
Adding ad extensions to your PPC ads is very simple, follow these steps
Step 1: sign in to your Google Ads account and click on the “ads and extensions” tab on the left of your page.
Step 2: Now on the top left corner of the extensions page “+” sign is available
Step 3: tap on this, and a drop-down list will appear.
Step 4: now select a suitable ad extension. Once you click on an extension you can see all the key metrics along with the CTR (conversion rate) of that extension.
Some of the highly impactful ad extensions are:
- Sitelink extensions: Sitelink extensions are a powerful tool in your PPC advertising arsenal, allowing you to showcase additional links alongside your main ad. These links direct users to specific pages on your website that are relevant to their search queries. By leveraging site link extensions, you can capture users’ attention, provide more options, and increase the chances of driving conversions. With site link extensions, you can highlight different products, services, categories, or promotions that align with your audience’s needs and interests.
- Call extensions: Call extensions enable you to display your business phone number alongside your ad, allowing users to call you directly with a simple tap of their finger. This extension is particularly valuable for businesses that rely on phone inquiries, consultations, or appointment bookings. You can also use call extensions template by PPC Agency to improve the structure of call extensions and get more calls.
- Location extensions: By displaying your business address, phone number, and a map with directions, you provide users with all the information they need to find and visit your store or office. This extension is especially valuable for local businesses, retail stores, restaurants, or service providers. Location extensions not only increase your visibility but also establish your presence as a convenient and accessible option for potential customers. Whether they’re searching for a nearby coffee shop, a retail store, or a professional service, location extensions guide them directly to your doorstep, driving foot traffic and boosting your chances of making a sale.
- Image extension: With image extensions, you can display eye-catching visuals alongside your text ads, instantly capturing users’ attention and creating a memorable brand experience. Whether you want to showcase your latest product, highlight a special offer, or convey your brand’s unique personality, image extensions provide the perfect platform.
- Price extension: When it comes to making purchase decisions, price plays a significant role for many customers. Price extensions allow you to showcase specific products or services alongside their corresponding prices. This extension is particularly useful for e-commerce businesses or companies offering competitive pricing.